The Money Jar - The Podcast about Kids, Families and Money

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#154: Creating and Encouraging a Personal Brand

The concept of a personal brand is growing more and more important as social media gains prominence in our lives, but how do you ensure that your online presence remains authentic and kind? Todd interviews co-host Mindy about the techniques she teaches her students for building a personal brand that you want to be known for and how to be mindful of your reputation online.

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Show Hosts

Your hosts

Todd Yuzuriha and Evan Wilson

Evan is married with two young children and lives in Portland, OR. He's a Partner and the CFO of The Official Manufacturing Company, a strategy, branding and design agency. He's also on the board or a strategic advisor of a few young companies. Previously, he was a Partner at Pacific Crest, a top technology boutique investment bank, which was acquired by Key Bank in 2014. He led the firm’s coverage of the Internet, social media and games, was frequently named to Institutional Investor‘s All-American Research Team and was regularly featured on CNBC and in The New York Times & The Wall Street Journal. Evan graduated from Linfield College, where he played basketball, studied finance and computer science and was an Academic All-American.

Todd is passionate about personal finance and began investing at age 12. He retired as Vice President of Engi-neering for Logitech, where he led product development of the company's audio and video game products. Previously he was Senior Vice President of Engineering for Labtec, Senior Director at Sharp Microelectronics, and Engineering Manager at Tektronix. Todd has a bachelor's degree in engineering from Stanford, a master's degree in engineering from the University of California at Berkeley, and an M.B.A. from the University of Portland. Todd is married and has 3 children. He serves on the boards of Evergreen Public Schools in Vancouver, Washington and the Fort Vancouver Regional Library District and plays trumpet.