The Money Jar - The Podcast about Kids, Families and Money

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The Money JAR – Episode #2: Paying For College 101

Most Americans naturally assume that acquiring a higher education will increase their long-term earning potential.  However, is the retail cost of college really commensurate with one’s future net income? Join our hosts and guest expert Mark Kantrowitz as they explore the real cost of a college degree, offering tips and tricks for increasing the return on investment in your child’s post-secondary education.


Mark Kantrowitz is the publisher of and and the author of Secrets to Winning a Scholarship.  He is also President of MK Consulting Inc., a firm focused on computer science, artificial intelligence, and statistical and policy analysis. He has testified before Congress about student aid on several occasions and is a regular guest expert on a variety of news outlets, including the Wall Street Journal, New York Times, USA Today, MSN, CNN, NBC, ABC, CBS, CNBC, Bloomberg, and Money Magazine, 

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Show Hosts

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Todd Yuzuriha and Evan Wilson

Evan is married with two young children and lives in Portland, OR. He's a Partner and the CFO of The Official Manufacturing Company, a strategy, branding and design agency. He's also on the board or a strategic advisor of a few young companies. Previously, he was a Partner at Pacific Crest, a top technology boutique investment bank, which was acquired by Key Bank in 2014. He led the firm’s coverage of the Internet, social media and games, was frequently named to Institutional Investor‘s All-American Research Team and was regularly featured on CNBC and in The New York Times & The Wall Street Journal. Evan graduated from Linfield College, where he played basketball, studied finance and computer science and was an Academic All-American.

Todd is passionate about personal finance and began investing at age 12. He retired as Vice President of Engi-neering for Logitech, where he led product development of the company's audio and video game products. Previously he was Senior Vice President of Engineering for Labtec, Senior Director at Sharp Microelectronics, and Engineering Manager at Tektronix. Todd has a bachelor's degree in engineering from Stanford, a master's degree in engineering from the University of California at Berkeley, and an M.B.A. from the University of Portland. Todd is married and has 3 children. He serves on the boards of Evergreen Public Schools in Vancouver, Washington and the Fort Vancouver Regional Library District and plays trumpet.