The Money Jar - The Podcast about Kids, Families and Money

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The Money JAR Episode #14: Things I Wish I’d Known Before Starting a Business

Guest Kathy Long Holland joining Todd and Evan in the studio to talk about what lessons are learned while starting a business. As a start-up consultant and successful entrepreneur herself, Kathy Long-Holland brings years of experience and stories to detail just what exactly are the key ingredients to building a successful business, especially for kids and young adults just starting out. Also, the kids weigh in on how to build a business on a new segment of “The Kids Two Cents.”


Ms. Long Holland is a specialist in the development and the launching of new products. Her strengths lie in her unique understanding of marketplace needs and the timing and processes necessary to introduce the products and services to meet these specific needs. Ms. Long Holland has worked extensively with the product development process in both emerging and established companies: six years with Nike, Inc., and as the founder of LongSherpa, a consulting and design firm. She is also a founder and partner of LongSherpa Nepal, an international trading and trekking company that she runs with her husband, Tendu Mingma Sherpa. In addition to the product marketing work, Ms. Long Holland takes these skills and applies them to economic development projects both in the public and the private sectors.


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Show Hosts

Your hosts

Todd Yuzuriha and Evan Wilson

Evan is married with two young children and lives in Portland, OR. He's a Partner and the CFO of The Official Manufacturing Company, a strategy, branding and design agency. He's also on the board or a strategic advisor of a few young companies. Previously, he was a Partner at Pacific Crest, a top technology boutique investment bank, which was acquired by Key Bank in 2014. He led the firm’s coverage of the Internet, social media and games, was frequently named to Institutional Investor‘s All-American Research Team and was regularly featured on CNBC and in The New York Times & The Wall Street Journal. Evan graduated from Linfield College, where he played basketball, studied finance and computer science and was an Academic All-American.

Todd is passionate about personal finance and began investing at age 12. He retired as Vice President of Engi-neering for Logitech, where he led product development of the company's audio and video game products. Previously he was Senior Vice President of Engineering for Labtec, Senior Director at Sharp Microelectronics, and Engineering Manager at Tektronix. Todd has a bachelor's degree in engineering from Stanford, a master's degree in engineering from the University of California at Berkeley, and an M.B.A. from the University of Portland. Todd is married and has 3 children. He serves on the boards of Evergreen Public Schools in Vancouver, Washington and the Fort Vancouver Regional Library District and plays trumpet.